Pretoria East | Gauteng | South Africa
If you run a business that sells tangible product, it’s vital that your product looks as good as possible. Having professional photos can really boost your brand.
A great food photograph can convey feelings of warmth, awaken fond memories and tastes, conjure up fantasies, or just plain make you hungry. It can send people flocking to a new restaurant or boost the sales of a food magazine. College of digital photography
Professional product photography for eCommerce online stores, business profiles, food photography for restaurants, industrial product photography, jewelry photography, collectible’s and fine art photography.
Reasons Why You Need to Hire a Professional Product Photographer
Did you know that the quality of your product photos can affect your sales? Studies have shown that around 93% of people consider image quality to be a key factor in their purchasing decisions.
It’s not enough to just have great products, you need to present them with high-quality images if you want to increase sales. A professional photographer can create stellar-looking images that will draw in more customers to your website.
There are many reasons why your business should consider hiring a commercial photographer for your product photography. We’ve put together this list of the top five reasons you should hire product photographers.
The quality of your photos will reflect the quality of your products, at least in the perception of your consumers. If you have great products but mediocre photos of them, people looking at these images on your site are going to think that your products are as poor quality as your photos.
On the flip side, professional quality photographs will improve the public perception of your products greatly. Product photographers know all the tricks of the trade (lighting, placement, etc.) to make sure that your photos look the best that they possibly can.
Working with the same photographer, even with the same company, will provide your brand with a visual consistency that will look clean and professional. This consistency is very difficult to achieve with amateurs.
Professional product photographers will work with you to create a consistent look for all your photos that will communicate the best visual message for your brand.
Consistency will help to establish you as a brand. If you have a distinct, high-quality look to your photos, people will begin to trust you. Consistency in style and quality will lead to consistency in customers.
These tools, in addition to many others, are accessible to professionals but not often used by amateurs. Editing is essential to creating a beautiful image, no matter how good the original shot looks. Professionals will put in all the necessary work to make sure every detail is exactly right.
Quality images will increase interest in your products and confidence in your brand. People will know that if you are willing to put the effort into crafting professional photos, then you probably put that same effort into creating your products.
Using high-quality photos in your marketing will improve your online reputation. Sites that look professional and use professional quality photos will generate more traffic.
Online sharing and general word-of-mouth will spread recognition of your brand throughout your community. Often times it’s the better-looking sites that have the farthest reaches.
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