Food Photography

Food Photographer Gauteng Pretoria | Johannesburg | South Africa

Professional food photographer Gauteng Pretoria for restaurant menus, websites, Uber Eats, brochures, billboards, in-store signage, online banners, social media, magazine advertisement, cooking books and marketing material. 


Is professional food photography important for restaurant branding?

Professional food photographer Gauteng Pretoria – Is it worth spending the money?

We’ve all heard the phrase, “A picture is worth a thousand words,” and when it comes to professional food photography, it’s a good idea to give a nod to that saying.

Professional food photography will take your branding and marketing from average to awesome and can help increase sales and new customers.

Food photography has the ability to appeal to the consumers’ emotions, making them stop, look, and want to taste. Usually this is an action that the human body can’t ignore!

One of the biggest fears of food photography is the cost. Yes, the initial investment can be pricey, but the long-term benefits FAR exceed the initial cost.

It has been proven over and over that great food photography is what draws customers in and ultimately drives sales.

When you compare a professional-quality photograph of a menu item next to a snapshot of unstaged food, it’s not rocket science to figure out which will make a selling statement.

Think about it — for a restaurant, food is the passion, the center, the core offering.

Therefore, showcasing the food is what you SHOULD be spending the most money on when considering promoting your restaurant.

We can almost guarantee that restaurants who have invested in professional photography have never regretted that decision.

So, just like an ad or a menu, your food photography must display your brand personality and visual image. They should be very strong elements of your visual image and align with your overall brand direction.

Think about people who look up a restaurant online and all they have to influence their decision are photos of the food that tell them what the restaurant is all about.